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    ValueRemove Value →

    New research on value from Harvard Business School faculty on issues including determining the value of products and services, lifetime customer value, and maximizing value.
    Page 1 of 15 Results
    • 06 Dec 2021
    • Research & Ideas

    The Popular Stock Metric That Can Lead Investors Astray

    by Rachel Layne

    Investors may rely too heavily on a financial measure that no longer reflects the economic fundamentals of modern business. What should investors do? Research by Charles C.Y. Wang and colleagues. Open for comment; 0 Comments.

    • 02 Oct 2019
    • Working Paper Summaries

    The Value Potential of New Business Models

    by David J. Collis

    A business model determines the opportunity’s value creation potential and suggests how the resulting value might be distributed among participants pursuing that model. Strategists need to understand the interaction of elements of the job to be done and asset configuration in order to create differing strategic prescriptions.

    • 02 Oct 2019
    • What Do You Think?

    What Grade Would You Give Walmart CEO Doug McMillon?

    by James Heskett

    SUMMING UP: James Heskett's readers gave Walmart high marks for its response to gun violence but suggested the company could have been even more proactive. Open for comment; 0 Comments.

    • 10 Jan 2019
    • Cold Call Podcast

    Can Miguel McKelvey Build the ‘Culture Operating System’ at WeWork?

    Re: Jeffrey F. Rayport

    How deeply does the culture of a startup matter? Can it be shaped? Professor Jeffrey Rayport discusses WeWork cofounder Miguel McKelvey’s innovative role in building a company culture to support rapid growth. Open for comment; 0 Comments.

    • 03 Dec 2018
    • Research & Ideas

    How Companies Can Increase Market Rewards for Sustainability Efforts

    by Rachel Layne

    There is a connection between public sentiment about a company and how the market rewards its corporate social performance, according to George Serafeim. Is your company undervalued? Open for comment; 0 Comments.

    • 31 Mar 2018
    • Working Paper Summaries

    Expected Stock Returns Worldwide: A Log-Linear Present-Value Approach

    by Akash Chattopadhyay, Matthew R. Lyle, and Charles C.Y. Wang

    Over the last 20 years, shortcomings of classical asset-pricing models have motivated research in developing alternative methods for measuring ex ante expected stock returns. This study evaluates the main paradigms for deriving firm-level expected return proxies (ERPs) and proposes a new framework for estimating them.

    • 02 May 2017
    • Working Paper Summaries

    The Cross Section of Bank Value

    by Mark Egan, Stefan Lewellen, and Adi Sunderam

    How do commercial banks create value? This paper represents the first attempt to empirically identify the primary determinants of cross-sectional variation in bank value. Among the findings: A bank's ability to produce deposits is by far the most important determinant in explaining cross-sectional variation in bank value.

    • 15 Feb 2016
    • Working Paper Summaries

    Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting

    by Erik Stafford

    This paper studies the asset selection of private equity investors and the risk and return properties of passive portfolios with similarly selected investments in publicly traded securities. Results indicate that sophisticated institutional investors appear to significantly overpay for the portfolio management services associated with private equity investments.

    • 10 Sep 2014
    • Research & Ideas

    Become a Value Creator

    by Dina Gerdeman

    Managers who adopt a mindset to create value hold the key to becoming truly successful leaders, says Brian Hall. Closed for comment; 0 Comments.

    • 10 Sep 2012
    • HBS Case

    HBS Cases: Branding Yoga

    by Kim Girard

    As yoga's popularity has grown into a $6 billion business, a cast of successful entrepreneurs has emerged with their own styles of the ancient practice. Yet yoga's rise underscores a larger question for Professor Rohit Deshpandé: Is everything brandable? Closed for comment; 0 Comments.

    • 13 Apr 2011
    • Working Paper Summaries

    The ‘IKEA Effect’: When Labor Leads to Love

    by Michael I. Norton, Daniel Mochon & Dan Ariely

    Companies increasingly involve customers in the design and assembly of products, from Converse allowing customers to design their own shoes to IKEA asking customers to assemble their own furniture. In this paper researchers Michael I. Norton (Harvard Business School), Daniel Mochon (University of California at San Diego), and Dan Ariely (Duke) use the "IKEA Effect" to explain the increase in valuation we place on products we build ourselves. The researchers discuss the implications of the IKEA Effect for marketing managers and organizations more generally. Key concepts include: Successful assembly of products—no matter how amateurish—leads consumers to value them over and above the value that arises from merely purchasing a product. Labor increases valuation of completed products not just for consumers who profess an interest in "do-it-yourself" projects, but even for those who express a preference for buying preassembled products. Successful completion is an essential component for the link between labor and liking to emerge; participants who were not permitted to finish their creations did not show an increase in willingness-to-pay. The marketing challenge lies in convincing consumers to engage in the kinds of labor that will lead them to value products more highly, especially given their general aversion to such pursuits. The overvaluation that occurs as a result of the IKEA Effect has implications for organizations as a contributor to two key organizational pitfalls: sunk cost effects and the "not invented here" syndrome. Closed for comment; 0 Comments.

    • 24 Nov 2009
    • Working Paper Summaries

    From Strategy to Business Models and to Tactics

    by Ramon Casadesus-Masanell & Joan Enric Ricart

    Drivers such as globalization, deregulation, or technological change, just to mention a few, are profoundly changing the competitive game. Scholars and practitioners agree that the fastest-growing firms in this new environment appear to have taken advantage of these structural changes to compete "differently" and innovate in their business models. However, there is not yet agreement on what are the distinctive features of superior business models. This dispute may have arisen, in part, because of a lack of a clear distinction between the notions of strategy, business model, and tactics. HBS professor Ramon Casadesus-Masanell and Joan Enric Ricart present an integrative framework to distinguish and relate the concepts of business model, strategy, and tactics. Key concepts include: An integrative framework that cleanly separates the realm of business model, strategy, and tactics will help guide the search for novel, interesting, and profitable new ways to compete. "Business model" refers to the logic of the firm, the way it operates, and how it creates value for its stakeholders. "Strategy" refers to the choice of business model through which the firm will compete in the marketplace. "Tactics" refers to the residual choices open to a firm by virtue of the business model that it employs. Closed for comment; 0 Comments.

    • 17 Aug 2009
    • Research & Ideas

    Quantifying the Economic Impact of the Internet

    by John Quelch

    Businesses around the advertising-supported Internet have incredible multiplier effects throughout the economy and society. Professor John Quelch starts to put some numbers on the impact. Open for comment; 0 Comments.

    • 16 Jan 2006
    • Research & Ideas

    What Customers Want from Your Products

    by Clayton M. Christensen, Scott Cook & Taddy Hall

    Marketers should think less about market segments and more about the jobs customers want to do. A Harvard Business Review excerpt by HBS professor Clayton M. Christensen, Intuit’s Scott Cook, and Advertising Research Foundation’s Taddy Hall. Closed for comment; 0 Comments.

    • 03 Mar 2003
    • Research & Ideas

    Top Ten Legal Mistakes Made by Entrepreneurs

    by Staff

    The life of a startup can be precarious, a wrong turn disastrous. Harvard Business School professor Constance Bagley discusses the most frequent legal flops made by entrepreneurs, everything from hiring the wrong lawyer to puffing up the business plan. Closed for comment; 0 Comments.

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