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    TechnologyRemove Technology →

    New research on technology from Harvard Business School faculty on issues including technological innovation, technology networks, and technology adoption.
    Page 1 of 311 Results →
    • 14 Mar 2023
    • Cold Call Podcast

    Can AI and Machine Learning Help Park Rangers Prevent Poaching?

    Re: Brian L. Trelstad

    Globally there are too few park rangers to prevent the illegal trade of wildlife across borders, or poaching. In response, Spatial Monitoring and Reporting Tool (SMART) was created by a coalition of conservation organizations to take historical data and create geospatial mapping tools that enable more efficient deployment of rangers. SMART had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching. Then a new predictive analytic tool, the Protection Assistant for Wildlife Security (PAWS), was created to use artificial intelligence (AI) and machine learning (ML) to try to predict where poachers would be likely to strike. Jonathan Palmer, Executive Director of Conservation Technology for the Wildlife Conservation Society, already had a good data analytics tool to help park rangers manage their patrols. Would adding an AI- and ML-based tool improve outcomes or introduce new problems? Harvard Business School senior lecturer Brian Trelstad discusses the importance of focusing on the use case when determining the value of adding a complex technology solution in his case, “SMART: AI and Machine Learning for Wildlife Conservation.”

    • 07 Mar 2023
    • HBS Case

    ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

    by Scott Van Voorhis

    Google tried to silence AI bias warnings from ethicist Timnit Gebru. Will a world enamored with OpenAI's ChatGPT be able to confront them? Tsedal Neeley reflects on Gebru's experience in a case study, and offers advice on managing the ethical risks of AI.

    • 10 Feb 2023
    • Research & Ideas

    COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

    by Scott Van Voorhis

    Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

    • 02 Feb 2023
    • Research & Ideas

    Why We Still Need Twitter: How Social Media Holds Companies Accountable

    by Kasandra Brabaw

    Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

    • 31 Jan 2023
    • Cold Call Podcast

    Addressing Racial Discrimination on Airbnb

    Re: Michael Luca

    For years, Airbnb gave hosts extensive discretion to accept or reject a guest after seeing little more than a name and a picture, believing that eliminating anonymity was the best way for the company to build trust. However, the apartment rental platform failed to track or account for the possibility that this could facilitate discrimination. After research published by Professor Michael Luca and others provided evidence that Black hosts received less in rent than hosts of other races and showed signs of discrimination against guests with African American sounding names, the company had to decide what to do. In the case, “Racial Discrimination on Airbnb,” Luca discusses his research and explores the implication for Airbnb and other platform companies. Should they change the design of the platform to reduce discrimination? And what’s the best way to measure the success of any changes?

    • 16 Dec 2022
    • Research & Ideas

    Why Technology Alone Can't Solve AI's Bias Problem

    by Michael Blanding

    Engineers designed "fair-ranking algorithms" to prevent artificial intelligence from marginalizing certain groups. While these tools help, research by Himabindu Lakkaraju finds that they can't completely override the most stubborn source of bias: people.

    • 13 Dec 2022
    • Cold Call Podcast

    Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse

    Re: Mitchell B. Weiss

    In May 2022, the Seoul Metropolitan Government in Seoul, Korea launched the pilot of Metaverse Seoul, a virtual version of Seoul’s mayor’s office. As they worked towards building a broad, immersive, online government platform, they hoped to gain insights from citizens about everything from popular local tourist sites that could be experienced virtually to government services that could be delivered in the metaverse. But to do that, the team had to figure out how to solicit ideas from citizens and then determine which ideas to put to use. Professor Mitchell Weiss discusses their approach, as well as questions relating to his research on public entrepreneurship and what he calls “possibility government,” in his case, “Metaverse Seoul.”

    • 29 Nov 2022
    • Research & Ideas

    Is There a Method to Musk’s Madness on Twitter?

    by Christina Pazzanese, Harvard Gazette

    Elon Musk's brash management style has upended the social media platform, but was bold action necessary to address serious problems? Andy Wu discusses the tech entrepreneur's takeover of Twitter.

    • 21 Nov 2022
    • Research & Ideas

    Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

    by Rachel Layne

    More consumers may opt to "buy now, pay later" this holiday season, but what happens if they can't make that last payment? Research by Marco Di Maggio and Emily Williams highlights the risks of these financing services, especially for lower-income shoppers.

    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    by John Deighton and Leora Kornfeld

    Quirky amateur video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore the factors that helped propel TikTok ahead of established social platforms, and where it might go next.

    • 12 Oct 2022
    • Research & Ideas

    When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

    by Pamela Reynolds

    Airbnb bookings dropped 12 percent more for hosts with Asian names than other hosts during the early months of the COVID-19 pandemic, says research by Michael Luca. Could better design deter bias, particularly during times of crisis?

    • 22 Aug 2022
    • Research & Ideas

    Can Amazon Remake Health Care?

    by Christina Pazzanese, Harvard Gazette

    Amazon has disrupted everything from grocery shopping to cloud computing, but can it transform health care with its One Medical acquisition? Amitabh Chandra discusses company's track record in health care and the challenges it might face.

    • 09 Aug 2022
    • Cold Call Podcast

    A Lesson from Google: Can AI Bias be Monitored Internally?

    Re: Tsedal Neeley

    Dr. Timnit Gebru was the co-lead of Google’s Ethical AI research team—until she raised concerns about bias in the company’s large language models and was forced out in 2020. Her departure sent shockwaves through the AI and tech community and raised fundamental questions about how companies safeguard against bias in their own AI. Should in-house ethics research continue to be led by researchers who best understand the technology, or must ethics and bias be monitored by more objective researchers who aren’t employed by companies? Professor Tsedal Neeley discusses how companies can approach the problem of AI bias in her case, “Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models.”

    • 26 Jul 2022
    • Research & Ideas

    Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

    by Kara Baskin

    Negative Yelp reviews hold more sway with consumers than restaurateurs might think. A machine learning study by Chiara Farronato reveals how online platforms amplify the customer voice, and why business owners should listen.

    • 21 Jun 2022
    • HBS Case

    Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

    by Lane Lambert

    What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack.

    • 17 May 2022
    • Cold Call Podcast

    Delivering a Personalized Shopping Experience with AI

    Re: Jill J. Avery

    THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders had to decide whether to continue developing the algorithm to deliver on the company’s customer value proposition or to focus their resources on new customer acquisition, with the idea that more users on the app would improve the algorithm's performance. Senior Lecturer Jill Avery and The YES co-founder and CEO Julie Bornstein discuss this make-or-break dilemma in the case, The YES: Reimagining the Future of e-Commerce with Artificial Intelligence (AI). This episode was recorded live at Harvard Business School on March 30, 2022 as part of our Case Method 100 celebration.

    • 13 May 2022
    • Research & Ideas

    Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

    by Michael Blanding

    Online reviews by employees can signal internal factors that raise the risk of scandal. Research by Dennis Campbell, who analyzed reviews of 4,000 companies, offers insights for managers trying to prevent misdeeds long before they happen.

    • 12 May 2022
    • Book

    Why Digital Is a State of Mind, Not Just a Skill Set

    by Sean Silverthorne

    You don't have to be a machine learning expert to manage a successful digital transformation. In fact, you only need 30 percent fluency in a handful of technical topics, say Tsedal Neeley and Paul Leonardi in their book, The Digital Mindset.

    • 05 Apr 2022
    • Cold Call Podcast

    Transforming Deloitte’s Approach to Consulting

    Re: Michael L. Tushman

    Pixel helps facilitate open talent and crowdsourcing for Deloitte Consulting client engagements. But while some of Deloitte’s principals are avid users of Pixel’s services, uptake across the organization has been slow, and in some pockets has met with deep resistance. Balaji Bondili, head of Pixel, must decide how best to grow Deloitte Consulting’s use of on-demand talent, as consulting companies and their clients face transformative change. Professor Mike Tushman discusses Deloitte’s challenges in pursuing this new approach to consulting, and what it takes to be a “corporate explorer” like Bondili in his case, “Deloitte’s Pixel: Consulting with Open Talent.” Open for comment; 0 Comments.

    • 04 Apr 2022
    • Research & Ideas

    Tech Hubs: How Software Brought Talent and Prosperity to New Cities

    by Rachel Layne

    Software invention spurred the rapid ascent of six American tech hubs, helping them draw talent from even larger cities. Will the rise of remote work shake the status quo? Research by William Kerr. Open for comment; 0 Comments.

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