- 12 Oct 1999
- Research & Ideas
Innovating in the Feminine Care Market
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation. As a result, the startup was competing against large incumbents like Procter & Gamble and Johnson & Johnson. Can CEO Maria Molland (MBA 2002) lead a marketing strategy that confronts those taboos in order to bring innovation to the feminine care market? Assistant Professor Rembrand Koning examines these strategic marketing challenges and discusses the importance of removing taboos and biases in order to bring innovation to the feminine care market in his case, “Thinx, Inc.—Breaking Barriers in Feminine Care.” Open for comment; 0 Comments.
Determinants of Early-Stage Startup Performance: Survey Results
In this study of 470 founders/CEOs and their management practices, startups that employ lean startup techniques had better valuation outcomes. So did ventures that balanced hiring for skill versus attitude and, more broadly, made early efforts to professionalize human resource management.
A Quantity-Driven Theory of Term Premia and Exchange Rates
This paper provides a framework for understanding how the detailed structure of financial intermediation affects foreign exchange rates.
How do Private Equity Fees Vary Across Public Pensions?
As state and local defined-benefit pensions increasingly shift capital from traditional asset classes to private-market investment vehicles, this analysis shows that public pensions investing in the same private-market fund can experience very different returns.
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Bright Ideas: The Creative Power of Groups
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