History →
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Leveraging ambition, customer input, intuition, and a keen commercial imagination, a daughter of immigrant shopkeepers created a leader in the global prestige cosmetics market. HBS professor Nancy Koehn examines the genius of Estée Lauder. Closed for comment; 0 Comments.
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
The cable television industry has long outgrown its roots as a source of better TV reception to achieve its present place as a key player in the emerging telecommunications infrastructure. That change, writes HBS Professor Thomas R. Eisenmann in Business History Review, amid different managerial respondes to the twin—and sometimes competing—objectives of stabilty and growth. In this excerpt, Eisenmann looks at the formative years of the industry, from 1948 to 1975. Closed for comment; 0 Comments.
- 26 Jun 2000
- Research & Ideas
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
H.J. Heinz founder Henry Heinz developed sophisticated brand-building strategies without the advantages of modern economic analytic technique, data and theory. HBS Professor Nancy F. Koehn shows how in this excerpt from her Business History Review article "Henry Heinz and Brand Creation in the Late Nineteenth Century." Closed for comment; 0 Comments.
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
John H. Patterson's sales management techniques built National Cash Register into the dominant force in its industry and had a major impact on the development of modern selling. This excerpt from Business History Review looks at one aspect of the Patterson method. Closed for comment; 0 Comments.
- 12 Oct 1999
- Research & Ideas
The Intellectual Underpinnings of Entrepreneurial Management
The term entrepreneur — literally, "undertaker"—has been around for over two centuries, but attempts to define it have remained elusive. In this excerpt from their article "Entrepreneurial Management: In Pursuit of Opportunity," HBS Professors Howard H. Stevenson and Teresa M. Amabile look back at the roots of entrepreneneurship as an academic field of interest and ahead to what they believe will be "the entrepreneur's century." Closed for comment; 0 Comments.
- ←
- 11
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
In the late 1960s, Firestone was perhaps the best managed company in its industry. But when Michelin introduced the radial tire and shook up the U.S. market, writes HBS professor Donald Sull, Firestone's historical success proved its own worst enemy. Closed for comment; 0 Comments.