That killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, research by Thomas Graeber suggests that nothing sticks to the mind like a good story.
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
That killer fever chart in your slide deck might not be as impressive as you think. In fact, your audience might soon forget that critical data point. If you want them to remember your message, research by Thomas Graeber suggests that nothing sticks to the mind like a good story.