Entrepreneurship →
- 22 Mar 2024
- Research & Ideas
Open Source Software: The $9 Trillion Resource Companies Take for Granted
Many companies build their businesses on open source software, code that would cost firms $8.8 trillion to create from scratch if it weren't freely available. Research by Frank Nagle and colleagues puts a value on an economic necessity that will require investment to meet demand.
- 12 Mar 2024
- Cold Call Podcast
How to Bring Good Ideas to Life: The Paul English Story
Paul English is one of the most imaginative and successful innovators of his generation. He cofounded several companies, including Kayak, before starting Boston Venture Studio, where he is currently a partner. This multimedia case, “Bringing Ideas to Life: The Story of Paul English,” explores his process of creative idea generation, examining how he was able to bring so many ideas to market. In this episode, Harvard Business School professor Frances Frei and English discuss how to tell the difference between a good idea and a bad one, the importance of iteration, and taking a systematic (but fast) approach to developing new ideas. They also explore how his process dovetails with Frei’s “move fast and fix things,” strategy from her recent book.
- 05 Dec 2023
- Cold Call Podcast
What Founders Get Wrong about Sales and Marketing
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”
- 10 Oct 2023
- Cold Call Podcast
Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey
Entrepreneur Wendy Estrella is attempting to simultaneously scale her law practice, as well as her property management and development company. What strategy will benefit both businesses, and is there a downside to scaling them together, rather than focusing on each one separately? Harvard Business School senior lecturer Jeffrey Bussgang and Estrella discuss her unique founder’s journey – from immigrating to the U.S. to building both of her businesses in Lawrence, Massachusetts despite the specific challenges she faced as a minority entrepreneur. The related case is “Wendy Estrella: Scaling Multiple Businesses.”
- 01 Aug 2023
- Cold Call Podcast
Can Business Transform Primary Health Care Across Africa?
mPharma, headquartered in Ghana, is trying to create the largest pan-African health care company. Their mission is to provide primary care and a reliable and fairly priced supply of drugs in the nine African countries where they operate. Co-founder and CEO Gregory Rockson needs to decide which component of strategy to prioritize in the next three years. His options include launching a telemedicine program, expanding his pharmacies across the continent, and creating a new payment program to cover the cost of common medications. Rockson cares deeply about health equity, but his venture capital-financed company also must be profitable. Which option should he focus on expanding? Harvard Business School Professor Regina Herzlinger and case protagonist Gregory Rockson discuss the important role business plays in improving health care in the case, “mPharma: Scaling Access to Affordable Primary Care in Africa.”
- 05 Jul 2023
- Cold Call Podcast
How Unilever Is Preparing for the Future of Work
Launched in 2016, Unilever’s Future of Work initiative aimed to accelerate the speed of change throughout the organization and prepare its workforce for a digitalized and highly automated era. But despite its success over the last three years, the program still faces significant challenges in its implementation. How should Unilever, one of the world's largest consumer goods companies, best prepare and upscale its workforce for the future? How should Unilever adapt and accelerate the speed of change throughout the organization? Is it even possible to lead a systematic, agile workforce transformation across several geographies while accounting for local context? Harvard Business School professor and faculty co-chair of the Managing the Future of Work Project William Kerr and Patrick Hull, Unilever’s vice president of global learning and future of work, discuss how rapid advances in artificial intelligence, machine learning, and automation are changing the nature of work in the case, “Unilever's Response to the Future of Work.”
- 16 May 2023
- In Practice
After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?
Silicon Valley Bank's failure in the face of rising interest rates shook founders and funders across the country. Julia Austin, Jeffrey Bussgang, and Rembrand Koning share key insights for rattled entrepreneurs trying to make sense of the financing landscape.
- 14 Mar 2023
- Cold Call Podcast
Can AI and Machine Learning Help Park Rangers Prevent Poaching?
Globally there are too few park rangers to prevent the illegal trade of wildlife across borders, or poaching. In response, Spatial Monitoring and Reporting Tool (SMART) was created by a coalition of conservation organizations to take historical data and create geospatial mapping tools that enable more efficient deployment of rangers. SMART had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching. Then a new predictive analytic tool, the Protection Assistant for Wildlife Security (PAWS), was created to use artificial intelligence (AI) and machine learning (ML) to try to predict where poachers would be likely to strike. Jonathan Palmer, Executive Director of Conservation Technology for the Wildlife Conservation Society, already had a good data analytics tool to help park rangers manage their patrols. Would adding an AI- and ML-based tool improve outcomes or introduce new problems? Harvard Business School senior lecturer Brian Trelstad discusses the importance of focusing on the use case when determining the value of adding a complex technology solution in his case, “SMART: AI and Machine Learning for Wildlife Conservation.”
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
Quiet quitting. Inflation. The economy. This year could bring challenges for executives and entrepreneurs, but there might also be opportunities for focused leaders to gain advantage, say Harvard Business School faculty members.
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
So many people shift from one job to the next, with little time to consider how the experience changed them and what they want out of future ventures. Julia Austin recommends that entrepreneurs look within and reflect on these questions before they jump into a new opportunity.
- 03 Jan 2023
- Cold Call Podcast
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
Wordle went from a personal game, created by a developer for his girlfriend, to a global phenomenon with two million users in just a few months. Then The New York Times made an unexpected bid to acquire it. But will Wordle outlast other pandemic pastimes? Harvard Business School senior lecturer Christina Wallace discusses the journey of software engineer and accidental entrepreneur Josh Wardle in the case, “Wordle.”
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
Like any other long-term partnership, choosing the right cofounder is a complicated decision with big implications for a venture. Julia Austin offers practical advice for entrepreneurs who are searching for "the one."
- 06 Sep 2022
- Cold Call Podcast
Reinventing an Iconic Independent Bookstore
In 2020, Kwame Spearman (MBA 2011) made the career-shifting decision to leave a New York City-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. Spearman saw an opportunity to reinvent the local business to build a sense of community after the pandemic. But he also had to find a way to meet the big challenges facing independent booksellers amid technological change and shifting business models. Professor Ryan Raffaelli and Spearman discuss Spearman’s vision for reinventing The Tattered Cover, as well as larger insights around how local businesses can successfully compete with online and big box retailers in the case, “Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail.”
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
With the specter of recession looming, many worried founders and executives are aggressively shoring up cash. But shrewd entrepreneurs are using these six tactics instead to gain advantage, says Jeffrey Bussgang.
- 26 Jul 2022
- Cold Call Podcast
Can Bombas Reach New Customers while Maintaining Its Social Mission?
Bombas was started in 2013 with a dual mission: to deliver quality socks and donate much-needed footwear to people living in shelters. By 2021, it had become one of America’s most visible buy-one-give-one companies, with over $250 million in annual revenue and 50 million pairs of socks donated. Later, as Bombas expanded into underwear, t-shirts, and slippers, the company struggled to determine what pace of growth would best allow it to reach new customers while maintaining its social mission. Harvard Business School assistant professor Elizabeth Keenan discusses the case, "Bee-ing Better at Bombas."
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery.
- 10 May 2022
- Research & Ideas
Being Your Own Boss Can Pay Off, but Not Always with Big Pay
Working for yourself might bring freedom and autonomy, but it increasingly comes with a major risk: low pay. Research by William Kerr explores the shifting sands of self-employment.
- 03 May 2022
- Cold Call Podcast
Can a Social Entrepreneur End Homelessness in the US?
Community Solutions is a nonprofit founded in 2011 by Rosanne Haggerty, with the ambitious goal of ending chronic homelessness in America. Its “Built for Zero” methodology takes a public health approach, helping communities across the US use better data collection and outreach to improve government processes and piecemeal solutions. In 2021, Community Solutions was awarded a $100 million grant from the MacArthur Foundation, and Haggerty and her team had to decide how to prioritize projects and spending to maximize the grant’s impact. Should they continue to focus on unhoused veterans or expand their work to include families and youth in need of housing? Senior Lecturer Brian Trelstad discusses Haggerty’s approach in his case, "Community Solutions."
Sustaining a Legacy of Giving in Turkey
Özyeğin Social Investments was founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs, with a focus on education, health, gender equality, rural development, and disaster relief in Turkey. The company and the Özyeğin family have spent decades serving and improving communities in need. Their efforts led to the creation of one of Turkey’s top universities, the establishment of schools and rehabilitation centers, post 2023 earthquake humanitarian shelter and facilities, nationwide campaigns, and an internationally recognized educational training initiative for young children, among other achievements. Harvard Business School senior lecturer Christina Wing and Murat Özyeğin discuss how the company is a model for making a significant impact across multiple sectors of society through giving and how that legacy can be sustained in the future, in the case, “Özyeğin Social Investments: A Legacy of Giving."