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    Communication StrategyRemove Communication Strategy →

    New research on communication strategies from Harvard Business School faculty on issues including whether interactions with candidates increase voter support and participation, the power of conversational leadership, and why persistent, redundant communication works.
    Page 1 of 20 Results
    • 03 Nov 2022
    • Op-Ed

    Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

    by Julia Austin

    As startups mature and introduce more managers, early employees may lose the easy closeness they once had with founders. However, with transparency and healthy boundaries, entrepreneurs can help employees weather this transition and build trust, says Julia Austin.

    • 07 Jul 2021
    • Book

    Good News for Disgraced Companies: You Can Regain Trust

    by Lane Lambert

    Companies skilled at building trust focus on four key elements, say Sandra Sucher and Shalene Gupta in their book, The Power of Trust. Open for comment; 0 Comments.

    • 28 Sep 2020
    • Research & Ideas

    How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

    by Kristen Senz

    Francesca Gino discusses the psychology of conversation in politicized workplaces and how managers can improve their conversation styles to create high-quality collaboration. Open for comment; 0 Comments.

    • 08 Sep 2020
    • Sharpening Your Skills

    Capitalism Works Better When I Can See What You're Doing

    by Sean Silverthorne

    Lower prices. More innovation. Better government. Transparency fuels the basic principles of competitive business and open government. Well, most of the time. Open for comment; 0 Comments.

    • 17 Oct 2019
    • Working Paper Summaries

    Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

    by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky

    This paper studies data generated prior to the 2015 Argentine presidential ballotage, when a government propaganda campaign was used to attack the opposition candidate and influence voter preferences. Results show the propaganda was persuasive.

    • 13 Mar 2019
    • Research & Ideas

    Ignore This Advice at Your Own Peril

    by Dina Gerdeman

    Refusing to act on advice from a respected colleague or mentor can backfire and damage your working relationship, a new study says. Hayley Blunden explains the career implications of seeking counsel from others. Open for comment; 0 Comments.

    • 11 Mar 2019
    • Research & Ideas

    Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

    by Danielle Kost

    Countries such as Israel now realize they need to engage in public diplomacy as well as foreign diplomacy, and in place branding, not just political advocacy, says Elie Ofek. Open for comment; 0 Comments.

    • 05 Dec 2018
    • Working Paper Summaries

    The Salary Taboo: Privacy Norms and the Diffusion of Information

    by Zoë B. Cullen and Ricardo Perez-Truglia

    Barriers to the diffusion of salary information have implications for a wide range of labor market phenomena. This study of employees of a real organization shows that individuals significantly misinterpret their peers’ salaries, partly due to pervasive preferences for concealing own salary, and a potentially strategic decision of high earners to withhold their personal information.

    • 03 Dec 2018
    • Research & Ideas

    How Companies Can Increase Market Rewards for Sustainability Efforts

    by Rachel Layne

    There is a connection between public sentiment about a company and how the market rewards its corporate social performance, according to George Serafeim. Is your company undervalued? Open for comment; 0 Comments.

    • 16 Nov 2017
    • Cold Call Podcast

    Language and Globalization: The Mandate to Speak English at Rakuten

    Re: Tsedal Neeley

    Japan’s largest online retailer, Rakuten, is rapidly expanding into global markets and requiring all employees, where ever they are located, to conduct business in English. Tsedal Neeley discusses the strong connection between language and globalization. Open for comment; 0 Comments.

    • 09 Oct 2017
    • Research & Ideas

    Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

    by Jen Deaderick

    Jonas Heese and Vishal P. Baloria explore strategies used by companies to reduce the risk of potentially negative press, focusing on Fox News and the 2000 presidential election. Open for comment; 0 Comments.

    • 19 Oct 2016
    • Book

    Three Critical Mistakes Digital Businesses Make With Content

    by Michael Blanding

    Do companies really understand the nature of today's digital transformation? Bharat Anand's book The Content Trap offers a new view of digital strategy that shifts the focus from "produce the best content" to "create the best connections." Open for comment; 0 Comments.

    • 11 Feb 2016
    • Working Paper Summaries

    Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy

    by Vincent Pons

    Elections in established democracies regularly attract less than half of the voting-age population. This low electoral participation raises concerns for the overall legitimacy and stability of the democratic regimes. This study of a mid-sized city in northern Italy during the 2014 municipal elections finds that while volunteers’ visits increased participation by a significant 1.8 percentage points, surprisingly the candidates’ own visits affected neither the average voter nor any subgroup of the population, whether defined by age, gender, place of birth, or turnout history.

    • 11 Feb 2016
    • Working Paper Summaries

    Will a Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France

    by Vincent Pons

    A countrywide field experiment conducted during François Hollande's door-to-door campaign for the 2012 French presidential election finds that one-on-one discussions with campaigners have strong potential to shift people's decisions even when the principal's control on campaign agents is limited. The implications reach beyond political campaigns to persuasive communication directed at consumers, donors, or investors.

    • 23 Jul 2012
    • Research & Ideas

    The Power of Conversational Leadership

    by Carmen Nobel

    Communication is always a challenge, especially in multinational corporations. Boris Groysberg and Michael Slind discuss why it makes sense to adopt the principles of face-to-face conversation in organizational communication. Closed for comment; 0 Comments.

    • 18 Apr 2011
    • Research & Ideas

    It’s Not Nagging: Why Persistent, Redundant Communication Works

    by Kim Girard

    Managers who inundate their teams with the same messages, over and over, via multiple media, need not feel bad about their persistence. In fact, this redundant communication works to get projects completed quickly, according to new research by Harvard Business School professor Tsedal B. Neeley and Northwestern University's Paul M. Leonardi and Elizabeth M. Gerber. Closed for comment; 0 Comments.

    • 22 Nov 2010
    • Research & Ideas

    Seven Strategy Questions: A Simple Approach for Better Execution

    by Robert Simons

    Successful business strategy lies not in having all the right answers, but rather in asking the right questions, says Harvard Business School professor Robert Simons. In an excerpt from his book Seven Strategy Questions, Simons explains how managers can make smarter choices. Closed for comment; 0 Comments.

    • 23 Sep 2009
    • Working Paper Summaries

    Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

    by Julia Adler-Milstein, Sara J. Singer & Michael W. Toffel

    Operational failures occur within organizations across all industries, with consequences ranging from minor inconveniences to major catastrophes. How can managers encourage frontline workers to solve problems in response to operational failures? In the health-care industry, the setting for this study, operational failures occur often, and some are reported to voluntary incident reporting systems that are meant to help organizations learn from experience. Using data on nearly 7,500 reported incidents from a single hospital, the researchers found that problem-solving in response to operational failures is influenced by both the risk posed by the incident and the extent to which management demonstrates a commitment to problem-solving. Findings can be used by organizations to increase the contribution of incident reporting systems to operational performance improvement. Key concepts include: Operational failures that trigger more financial and liability risks are associated with more frontline worker problem-solving. By communicating the importance of problem-solving and engaging in problem-solving themselves, line managers can stimulate increased problem-solving among frontline workers. Even without managers' regular engagement in problem-solving, communication about its importance can promote more problem-solving among frontline workers. By explaining some of the variation in responsiveness to operational failures, this study empowers managers to adjust their approach to stimulate more problem-solving among frontline workers. Closed for comment; 0 Comments.

    • 29 Jun 2009
    • Sharpening Your Skills

    Sharpening Your Skills: Leading Change

    by Staff

    Nothing like a global recession to test your change-management skills. We dig deep into the Working Knowledge vault to learn about building a business in a down economy, motivating the troops, and other current topics. Closed for comment; 0 Comments.

    • 30 May 2005
    • Research & Ideas

    Six Steps for Making Your Threat Credible

    by Deepak Malhotra

    It damages your reputation, your company, and the deal if you make empty threats in negotiation. In this article from Negotiation, HBS professor Deepak Malhotra explains six steps for powerful follow-through. Closed for comment; 0 Comments.

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